Så er der en ny SEO-brevkasse-video fra OnlinePartners med svar på følgende spørgsmål fra Frederik: “Er URLer der ender på skråstreg godt eller dårligt i forhold til SEO?“
Så er der en ny SEO-brevkasse-video fra OnlinePartners med svar på følgende spørgsmål fra Frederik: “Er URLer der ender på skråstreg godt eller dårligt i forhold til SEO?“
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Vil du gerne have et uforpligtende og skræddersyet tilbud på en effektiv SEO-løsning? Så se med i denne video, hvor jeg på 57 sekunder præsenterer mit SEO bureau: OnlinePartners – og giver dig mit bud på, hvordan vi adskiller os fra en del andre virksomheder der tilbyder søgeoptimering.
Det er en opfattelse blandt mange, at SEO er en rent teknisk betonet disciplin, der kræver gode kompetencer indenfor felter som programmering, analyse af HTML, linkbuilding osv., hvilket absolut også indiskutabel er væsentlige fordele. Men…
1. Oktober 2012 har jeg været selvstændig i præcis 2 år, så jeg tænkte det var en god ide at gøre en lille status over, hvad der er sket i perioden, siden jeg sagde mit job op hos ScanNet og startede searchbureauet OnlinePartners ApS.
Det første jeg tænker, når jeg skal skrive det her indlæg er, at de 2 år føles som mindst 5 år. Og det skal absolut ikke forståes negativt, for jeg har aldrig været gladere i mit liv, men der er en følelse af, at det er meget lang tid siden jeg startede selv. Det skyldes nok flere ting, men sikkert primært at jeg har oplevet og lært så ufatteligt meget i de 2 år, at perioden føles meget længere.
Vil du også gerne vinde SEO-slaget i din branche uden organisk konkurrence fra dine konkurrenter? Så skal du udvide din SEO-indsats med en longtail strategi!
Mange virksomheder arbejder med SEO uden en longtail strategi og kæmper derfor mod konkurrenter om prestige-søgeord, hvilket kræver mange ressourcer og som desuden ikke konverter særligt godt.
Jeg støder ind i mellem på virksomheder som har taget SEO til sig og bruger meget energi på det kontinuerligt. Og det er jo super, men nogle gange bruges der lidt for meget energi på SEO uden at der tænkes på brugere, udvikling indenfor SEO osv. Faktum er jo, er man ret nemt kan overoptimere sit website, hvilket kan resulterer i en negativ udvikling/mindre synlighed i søgeresulterne.
Googles Matt Cutts har desuden fornyligt meldt ud, at de øger fokus på overoptimerede sites, så det er måske en ekstra grund til at rette fokus på dette nu. (Om du mener, at der er hold i Matts udmelding, må du selv vurdere. Umiddelbart mener jeg, at det mest er tomme tønders buldren, og mit indlæg er derfor baseret på erfaringer og ikke “smoke” fra Google )
Ærgerligt at bruge energi på SEO og så ende med at blive mindre synlig – så her kommer mine 6 råd som kan modvirke at du overoptimerer dit website.
Når man laver SEO på et website, er det store fokus oftest at finde de produktrelaterede søgeord som kunderne benytter. Det kunne eks. være “spabad”, “billigt spabad”, “udendørs boblebad” osv.
Dette er søgeord der er meget salgsorienteret, og det er jo selvfølgeligt ekstremt vigtigt at optimere disse ord, men noget mange hjemmeside-ejere ikke bruger energi på, er at optimere de lidt “blødere” søgninger som ofte udføres af de eksisterende kunder, nye mulige kunder samt andre interesserede.
Et lille fredagstip – god weekend herfra 😉
For at få succes med din søgemaskinemarkedsføring, er det helt essentielt at du vælger at synliggøre din hjemmeside med gode og relevante søgeord. Disse søgeord skal skabe trafik til dit site, og i sidste ende skal de generere en masse konverteringer.
Udover at lede efter søgeord udfra relevans og trafik (antal månedlige søgninger) er en god taktik også, at du udvælger nogle søgeord som dine konkurrenter ikke har tænkt på at optimere. På den måde får du meget lettere dine søgeord øverst i Google, og ofte også med en bedre konvertering.
Men hvordan finder vi så vejen til de bedste søgeord?
Her får du 20 forslag, som forhåbentligt kan hjælpe dig: (Hvis du har flere forslag, er du meget velkommen til at skrive en kommentar)
Jeg har tidligere lovet, at jeg vil komme med en kort status i ny og næ, om hvordan det går med livet som selvstændig i min virksomhed OnlinePartners. Da jeg om en lille uges tid runder mine første 6 mdr. med eget firma, tænkte jeg at i dag kunne være et passende tidspunkt at skrive lidt om det.
Jeg gik selvstændig d.1/10 2010 og det har uden tvivl været en spændende, inspirerende og mest af alt lærende periode for mig. Jeg har lært en helt masse nyt om hvordan en virksomhed fungerer og hvilke regler der er gældende, hvad der med fordel skal bruges penge på – og hvad der ikke behøver bruges penge på.
Der er en masse ting man umiddelbart ikke kan lære så meget om på skolebænken eller som ansat i virksomhed – og det er især de ting, jeg har fået styr på.
Jeg har altid fundet reputation management utroligt spændende, og derfor er jeg glad for at undertegnede, Jesper Outzen fra Vomium og IBC Kurser nu kan lancere et nyt og spændende kursus: Reputation management 360°.
Kurset hedder Reputation Management 360°, da vi både underviser i at optimere omdømme i søgemaskiner og desuden sociale medier såsom Facebook, Twitter, Youtube osv.